The PPC agency that puts your ad budget on searches that become enquiries.
We don't buy clicks. We build paid campaigns around the searches and audiences closest to a purchase, cut the spend that never turns into an enquiry, and report what the budget booked.
Spend goes out. Enquiries don't come back.
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01The budget runs, the phone stays quiet
Clicks arrive daily, and few of them turn into a call or a form. Broad match and automated targeting have been buying searches from people who wanted something else, and nobody has read the search terms report in months.
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Google says it works, sales disagree
The platform counts a conversion when someone reaches a thank you page, taps a phone number by accident or stays on the site for a minute. Those numbers climb while real enquiries stay flat. Nobody connected the account to what reached your inbox.
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We can't get into our own account
The last agency opened the account under its own login and billing. When the contract ended, years of data and every tested ad left with it, so you're paying for the same lessons twice.
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Every click costs more than last year
Competitors bid on the same terms, and automated bidding answers by paying more. Without a structure that separates searches that buy from searches that browse, there's no lever left except a bigger budget.
So what does a PPC agency actually do all month?
A PPC agency plans, builds and runs the ads you pay for per click on Google, Microsoft, Meta and LinkedIn. The work has six parts: research into what your buyers search for, the structure of the account, the ads themselves, bids and budgets, conversion tracking, and the report that ties the spend to enquiries.
Research and structure decide where your money is allowed to go. Tracking decides whether anyone can tell what came back. When the tracking is wrong, every bidding decision after it runs on bad data, and the automated systems learn to find more of the wrong people.
Most wasted budget starts in the tracking, not the ads.
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Research
The searches and audiences closest to buying
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Account structure
Campaigns split by what people intend
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Ads
Copy and creative matched to the search
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Bidding
Budget moved toward what produces enquiries
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Tracking
Conversions that match your real enquiries
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Reporting
Spend set against the enquiries it booked
The ad networks where your buyers are ready to act
The work covers six networks and formats, and most accounts need two or three. Our audit shows where your buyers search, scroll or compare prices, and the budget goes there first.
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Buyers searching right now
Google Ads, Microsoft Advertising
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Products compared on price
Google Shopping, Meta Ads
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B2B and longer decisions
LinkedIn Ads, Microsoft Advertising
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Google Ads
Search campaigns for people typing your service into Google today.
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Microsoft Advertising
Search ads on Bing and its partner sites, imported first and then tuned separately.
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Google Shopping
Product listings with price and image, fed from a clean product feed.
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Meta Ads
Ads on Facebook and Instagram for demand people aren't searching for yet.
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LinkedIn Ads
Targeting by job title, company size and industry for B2B sales.
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Remarketing
Ads that follow up with visitors who left without sending an enquiry.
We fix the measurement before we spend another dollar
Audit
Week one is the account audit. We read your search terms, your conversion settings, your budget split and the ads your closest competitors are running. You get the findings in writing before we've changed a single bid.
Tracking
In week two we rebuild conversion tracking so it counts calls, forms and bookings instead of page views. We also agree the one number the account gets judged on, and that's usually the cost per qualified enquiry.
Build
Week three goes into the account structure, the keyword lists, the negative keywords and the ad copy. You approve the campaigns once, as a set.
Launch
The rebuilt campaigns go live in week four on a controlled budget. We raise spend only where enquiries come in. Anything that stays silent, we pause.
Report
At the end of month two you get the first full report. It opens with enquiries and cost per enquiry, shows what we cut and why, and ends with the changes we recommend for the month ahead.
Here's what changes when we run your ads
- 01
Someone senior runs the account
At this budget, paid accounts often go to a junior with a checklist, and broad match does the rest. The audits, the search term reviews and the reporting run on systems we built ourselves, so senior hours go into decisions about your money instead of spreadsheets.
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Your account, your billing, your data
The ad accounts sit in your name and are billed to your card, and we work inside them with the access you grant. If we part ways, you remove that access and keep every campaign, audience and year of history.
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Search terms read every week
Wasted spend gets cut while it's still small. Negative keywords go in weekly, not at quarter end.
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Conversions checked against your inbox
We compare what the platform reports with the enquiries you received. When the two disagree, we believe your inbox.
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No bigger budget without a reason
We'll only suggest more spend when a campaign already brings enquiries at a cost you've accepted.
Complete paid media management, from the first audit to the monthly report
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Audit before any change
We audit your existing account and the ads your competitors run, so every change starts from what the data already shows.
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Tracking that counts enquiries
We set up conversion tracking for calls, forms and bookings, so bidding learns from real enquiries instead of page views.
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Campaigns split by intent
We split campaigns by what people intend to do, so ready buyers never share a budget with people who are only browsing.
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Negative keywords every week
We review the search terms report every week and add negative keywords, so irrelevant clicks stop before they add up.
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Ads that match the page
We write ads that repeat the promise of the page they point to, so visitors land where the ad said they would.
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Budget follows enquiries
We move budget toward the campaigns that produce enquiries at an acceptable cost, so spend follows results instead of habit.
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Ready for handover anytime
We keep every campaign documented inside your own account, so a new person could take it over tomorrow without starting again.
Click prices change by category, so we plan by category
Pick yours to see how we plan for it.
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SaaS
Competitor and alternative searches get their own campaigns, apart from brand terms. We track trials through to paid accounts, so bids favour the signups that end up paying.
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E-commerce
Shopping campaigns are only as good as the product feed, so we fix titles, prices and stock data first. Bids then follow margin per product.
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Healthcare & MedTech
Ad policies limit targeting on health topics, so we build campaigns on search intent and keep remarketing lists out. Booked appointments count as the conversion.
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Hotels & Tourism
We bid on your own hotel name so OTAs don't take those guests, put direct-booking perks in the ad, and count reservations completed in your booking engine.
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Construction
Searches for commercial contractors sit next to homeowners looking for small repairs. We exclude the repair terms, limit ads to the regions you build in, and count quote requests.
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Real Estate
Sellers asking what their home is worth get a campaign of their own, separate from buyers browsing listings. Valuation and viewing requests are counted apart, so each budget shows what it booked.
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Law Firms
People searching for a lawyer often add their problem and their town. We build campaigns per practice area and city, exclude searches for free legal advice, and count consultation calls.
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Dentists
Someone with a toothache searches differently from someone comparing implant prices. We split those campaigns, show emergency ads only during opening hours near the practice, and keep copy within health advertising rules.
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Finance
Google requires financial services verification in many countries, so we complete it before launch. Leads count once your advisors confirm them as qualified after the first call.
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Manufacturing & Industrial
Engineers search by part number, material and tolerance. We build keyword lists from your spec sheets, schedule ads for working hours, and add LinkedIn to reach buyers in procurement.
The person who answers for your ad spend
Andres sets the direction of the account, signs off budget changes before they go live, and answers when you ask why a campaign spent what it spent. He stays on your account for as long as you work with us, and he doesn't vanish after the pitch.
Questions people ask before they hand over an ad account
What does a PPC agency do?
It researches what your buyers search for, builds and runs the campaigns, sets bids and budgets, tracks conversions and reports what the spend produced. Ask any agency which of those it does every week, and which only at setup.
How much does PPC management cost?
The management fee depends on how many networks you run, how large the account is, and whether the tracking has to be rebuilt first. Your ad spend isn't part of that fee, since you pay it directly to Google, Microsoft, Meta or LinkedIn. We price the management in a written proposal after one call.
How quickly will PPC bring in enquiries?
Paid search can send traffic on the day it launches, because you're buying the placement outright. Finding out which campaigns bring enquiries at a cost you can live with takes longer, because the data has to build up first. We won't put a date on a result.
Do we keep the ad account if we stop working with you?
Yes, the accounts are in your name and on your billing from the first day. You remove our access and keep the campaigns, the audiences and the history.
Get your proposal
Whether you're relaunching, watching revenue drop, entering a new market or replacing an agency on the way out, it's time to look hard at your ad account. Book one call, and a written, priced proposal follows.
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Written account audit
Search terms, tracking and competitor ads reviewed
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One agreed number
The measure your account gets judged on
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Everything stays yours
Accounts, billing and data remain in your name