Marketing for E-commerce
Increase conversions, reduce cart abandonment and scale your online store on revenue per visitor, not visitors.
Common challenges we solve
The eight things we hear most often from store owners before they work with us.
-
Traffic, but low conversion rates
-
Product pages that do not sell
-
A weak SEO structure and little organic visibility
-
High cart abandonment
-
Rising customer acquisition costs
-
Competing with Amazon and the large retailers
-
Inconsistent revenue and cash flow
-
Low average order value and few repeat purchases
They focus on traffic, not revenue.
Most agencies celebrate traffic numbers while ignoring conversion rate, order value and customer lifetime value. E-commerce success is measured in revenue per visitor, not in visitors. We optimise the whole funnel, top to bottom.
How we help online stores
Six things we build, in the order they usually pay back.
- 01
Category SEO
Category and collection pages optimised for searches with buying intent.
- 02
Conversion rate optimisation
Testing and UX improvements that raise the purchase rate.
- 03
Product page optimisation
Product pages that turn browsers into buyers.
- 04
Cart recovery
Email and retargeting campaigns that bring abandoned carts back.
- 05
Order value growth
Upsells, bundles and offers that raise the average order.
- 06
Customer retention
Email marketing and loyalty programmes for repeat purchases.
The typical e-commerce customer journey
Six steps between a want and a repeat order. Our work sits at every one of them.
Problem or desire
A shopper identifies a need or a want.
Search and discovery
They search or browse for products.
Evaluation
They compare products, reviews and prices.
Cart
They add items to the cart.
Checkout
They complete the purchase, or abandon it.
Post-purchase
They receive the product and, ideally, come back.
Still reading? Let's just talk.
Skip the scrolling. Book a free 15-minute call and find out whether we are the right fit. No pitch, no pressure.
No sales calls. A real conversation about your goals.
A direct-to-consumer brand, before and after
Before
1.8% conversion rate, $67 average order, 70% cart abandonment.
After
3.4% conversion rate, $94 average order, 51% cart abandonment.
- 01
Redesigned the product pages with better imagery and copy
- 02
Implemented a cart abandonment email sequence
- 03
Created product bundles and upsell offers
- 04
Optimised the checkout flow to reduce friction
- 05
Built search-optimised category pages
Industry statistics
How online shopping behaves today.
-
70%
average cart abandonment rate
-
2.86%
average e-commerce conversion rate
-
93%
of consumers read reviews before purchasing
-
52%
abandon a cart when extra costs are too high
Services for e-commerce
Marketing services built for your industry, each one a page of its own.
-
E-commerce SEO
Category and product page optimisation.
-
Conversion rate optimisation
Testing and UX improvements.
-
Product page design
High-converting product presentations.
-
Email marketing
Cart recovery and customer retention.
-
Paid advertising
Google Shopping and social ads.
Analytics and tracking
Revenue attribution and insight.
Frequently asked questions
How can I increase my e-commerce conversion rate?
Start with the pages that already get traffic. Better product photography and copy, visible reviews, clear shipping and returns, and a checkout with fewer steps usually lift conversion before any new traffic is bought. Then test one change at a time and keep what works.
How do I reduce cart abandonment?
Remove surprises and friction. Show total costs early, offer guest checkout, keep the form short, and follow up abandoned carts with an email or a retargeting ad within hours. Most stores recover a meaningful share of lost orders this way.
Is SEO worth it for e-commerce?
Yes, particularly for category pages. Searches for a type of product carry buying intent and, unlike ads, keep converting without a cost per click. It takes months to build and pays back for years.
How can I compete with Amazon?
Not on price and selection. Compete on brand, product knowledge, customer experience and repeat purchases. A store that owns its customer relationship through email, loyalty and content can grow profitably alongside Amazon rather than against it.
Let's talk about your store's marketing
Book a free strategy call to talk through where your next enquiries will come from.
-
Actionable audit
SEO, paid media and funnel analysis
-
Custom growth plan
A strategy built for your targets
-
Transparent pricing
Our fee vs. your projected ROI