The content marketing agency that writes what your buyers read before they call.
We don't publish blog posts to keep a calendar full. We write the pages your buyers read while they compare options, the ones your salespeople can send after a call, and we report the enquiries those pages bring in.
The blog keeps growing. The pipeline doesn't.
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01We publish every week and nothing happens
The topics came out of a keyword tool, so they answer questions your buyers aren't asking, and the traffic arrives from students and competitors. None of it turns into a call.
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Sales never sends our content
Your salespeople answer the same objections on every call, by hand, because no page covers pricing, comparisons or what implementation looks like. The content plan and the sales process were never put in the same room.
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It sounds like everyone else
A draft built from the top search results says what every other page in your category already says, without your numbers, your process or your opinions. Buyers forget whose article it was.
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Nobody knows what paid off
Reports count page views and time on page, and nobody links an article to the enquiry that followed. Content gets cut first.
So what does a content marketing agency really do?
A content marketing agency plans, writes and distributes the material your buyers use to understand a problem and choose who solves it. The work covers six jobs: buyer research, a content plan tied to your sales process, writing, input from your own experts, distribution through search, email and sales, and measurement against enquiries.
It sits between SEO and sales. SEO decides which questions your page can be found for, while content decides whether the answer makes a buyer trust you enough to get in touch.
If sales won't send it, it isn't finished.
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Buyer research
What buyers ask before they call
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Content plan
Topics tied to your sales stages
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Writing
Articles, guides and case pages
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Expert input
Your knowledge, not recycled summaries
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Distribution
Search, email, sales and LinkedIn
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Measurement
Enquiries traced back to pages
Pick the formats that match how your buyers decide
We produce six formats, and most businesses start with two or three, chosen by research into what your buyers read before they get in touch.
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Buyers who search first
Articles for search, AI answer engines
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Buyers comparing options
Buying guides, case pages
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Buyers who already know you
Newsletters, LinkedIn articles
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Articles for search
Answers to the questions buyers type in before they know your name.
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Buying guides
Comparison pages and checklists that deal with price, fit and alternatives in plain terms.
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Case pages
How a problem gets solved, written from your process and your people.
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Newsletters
A regular email that keeps a slow decision moving between sales calls.
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LinkedIn articles
Long posts under your name, built on your own positions and examples.
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AI answer engines
Pages structured so ChatGPT, Perplexity and Google AI Overviews can quote them.
Content planning starts with your sales calls, not a keyword list
Research
Week one is listening. We read your call notes, sales emails and support tickets, the search demand around your category, and what your three closest competitors publish. You see the questions we found before a single topic is chosen.
Plan
In week two we agree the formats, the publishing rhythm, the buyer each piece is for and the enquiry number we report on. Every topic gets tied to a stage of your sales process.
Interviews
In week three we interview the people who know the subject, usually you or your salespeople, in one short call per topic. That's where the examples and opinions come from that nobody else can copy.
Production
Weeks four to six are writing, editing and design. You approve each piece once in a shared document, and nothing goes live until the person we interviewed has checked the facts.
Report
At the end of month two we report enquiries and booked calls first, next to the pages buyers read before them. Then we tell you which pieces to update, which to cut and what to write next.
Here's what changes when we write your content
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No junior drafts to fix
Someone senior in content writes and edits every piece, with no junior drafting layer underneath. Research, briefs and reporting run on systems we built ourselves, so the senior hours go into interviews and editing instead of assembly.
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Your expertise, not a rewrite of page one
Summaries of whatever already ranks make every page in a category read the same. We start from interviews with your people, so each piece carries an example or a position a competitor can't lift.
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Written for sales to send
Every plan includes pieces your salespeople can send after a call. We ask them which ones they actually used.
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Updates before new pieces
An old article with the right answers is worth more than a new one without them. We fix what exists before we add.
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You own every word
Drafts, published pages and the analytics sit in your accounts. They stay there if we ever part ways.
We research, write and publish it, then report what it brought in
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Questions from real buyers
We collect the questions from your sales calls, emails and support tickets, so every topic answers something a buyer actually asked.
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A plan tied to sales
We map each planned piece to a stage of your sales process, so nothing gets written without a job to do.
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Interviews with your experts
We interview you and your salespeople for each topic, so the piece carries your examples and opinions instead of generic advice.
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Comparison and buying guides
We write comparison pages and buying guides for the late stage of a decision, so your answer is there when buyers compare.
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Pages answer engines can quote
We structure every page with plain definitions and direct answers, so search engines and AI answer engines can quote it accurately.
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Notes for your sales team
We hand your sales team a short note with each batch, so they know which page answers which objection on a call.
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Enquiries linked to pages
We connect your analytics to your enquiry form, so each request shows the articles and guides the buyer opened beforehand.
Your industry decides what buyers need to read
Choose yours to see which formats we plan for it.
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SaaS
We write comparison and alternative pages that your sales team can send during a trial, and we trace each one to booked demos rather than signups.
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E-commerce
Category guides and buying advice get written for the searches shoppers make before they pick a product, then linked straight to the collection pages where the order happens.
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Healthcare & MedTech
Treatment pages explain a procedure in the words patients use, and the clinician we interview checks every claim against the advertising rules for health professions before anything goes live.
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Hotels & Tourism
Guests read about the area long before they compare room rates. We turn your staff's local knowledge into destination and activity guides that point readers to booking direct.
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Construction
Project case pages show scope, schedule and the problems solved on site, written from interviews with your site managers so developers can forward them to other decision makers.
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Real Estate
Sellers want to know how a sale works in their neighbourhood. Our area guides and selling articles answer exactly that and end on a valuation request.
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Law Firms
Practice area guides answer, in plain language, what people ask before calling a lawyer, and a partner checks each one so nothing reads like a promised outcome.
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Dentists
For nervous patients we write treatment explainers with your dentists that cover pain, cost and recovery in plain words, including the implant and aligner questions people search before booking.
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Finance
Your advisers give the examples, your compliance team signs off the wording, and we turn both into guides and newsletters that keep a slow financial decision moving between meetings.
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Manufacturing & Industrial
Engineers want tolerances, materials and test data, while procurement wants lead times and alternatives. Application pages written with your sales engineers answer both in one place.
You'll work with the person who signs off the plan
Valentina sets the content direction, signs off every piece before it goes live, and answers when you ask why a page did or didn't bring in enquiries. She stays on the account for the whole engagement, not just the first call.
Ask these before you hire anyone for content
What's the difference between content marketing and SEO?
SEO makes sure the right pages can be found and understood by search engines. Content marketing decides what those pages say, and whether the answer is good enough for a buyer to contact you. We plan the two together, but they're judged on different numbers.
How much does a content marketing agency cost?
The price depends on how many pieces you need each month, how much expert interviewing each one takes, and whether design and distribution are included. A buying guide built from three interviews costs more than a short article. We price yours in a written proposal after the call, once the formats and the rhythm are agreed.
How long does content marketing take to work?
Pieces your salespeople send can help within weeks, because the buyer is already talking to you. Pages that have to be found in search take months. We won't put a date on a result.
Do you use AI to write the content?
We use our own systems for research, briefs and reporting, which is where software saves the most time. The positions, the examples and the final edit come from people, and the expert we interviewed checks every piece before it's published.
Get your proposal
A relaunch, a drop in revenue, a new market, or an agency on the way out. Each of the four changes what your buyers need to read before they decide. Tell us which one you're facing, and after one call you'll get a written, priced proposal.
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Research first
Your sales questions and three competitors' content
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Written plan
Formats, rhythm and the enquiry number we report
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Price in writing
Scope and fee agreed before work starts