Terms and conditions

Last updated: August 23, 2026

These terms cover two things: using this website, and the framework for an engagement with us. An engagement is always governed by the individual agreement we sign with you, and where that agreement and these terms disagree, the agreement wins.

Using this site

You may read, print and share the pages here for your own use. You may quote from them with attribution and a link. You may not republish substantial parts, present them as your own work, or use them to train a model without our written consent.

We may change or withdraw any page at any time. We do not guarantee that the site is available without interruption.

Proposals

A proposal we send you is an offer, valid for 30 days unless it says otherwise. It becomes a contract when you accept it in writing. Nothing on this website is an offer in itself.

Figures in a proposal about expected outcomes are estimates based on what we found when we looked at your situation. They are not guarantees, and no honest agency can give you one, because search results and advertising auctions are not under our control.

Fees and payment

Fees, the payment schedule and any media spend are set out in the individual agreement. Invoices are payable within 14 days of the invoice date unless agreed otherwise. Media spend placed on your behalf is billed at cost unless the agreement says otherwise.

What each side provides

We provide the people, the work and the reporting described in the agreement. You provide timely access to the accounts, systems and people the work needs, and timely decisions where we ask for them. Where a delay on your side moves a deadline, the deadline moves.

Intellectual property

Work we deliver and you have paid for becomes yours on payment: copy, designs, campaign assets and reports. Methods, templates, tooling and know-how we brought with us or developed generally remain ours, and we may use them for other clients.

Where we use third party assets such as stock photography or fonts, the licence we obtain covers the use we agreed. Extending that use is your responsibility unless we agree otherwise in writing.

Confidentiality

Each side keeps the other's confidential information confidential, during the engagement and for three years after it ends. We may name you as a client and describe the work in general terms only if you have agreed to it in writing.

Liability

We are liable without limit for damage caused intentionally or by gross negligence, and for injury to life, body or health. For ordinary negligence we are liable only for breach of an obligation essential to the purpose of the contract, and then only for foreseeable damage typical of this kind of contract, capped at the fees paid in the twelve months before the event. We are not liable for lost profit or for consequences of changes made by search engines or advertising platforms.

Term and termination

An engagement runs for the term in the agreement. Either side may terminate for good cause at any time. Work completed up to the termination date is payable.

Governing law

The law of the State of Wyoming, United States, applies, excluding its conflict of laws rules and the UN Convention on Contracts for the International Sale of Goods. Where you are a business, the courts of Sheridan County, Wyoming have jurisdiction. Nothing here removes a consumer's right to the protection of the mandatory law of the country where they live.

If part of this is invalid

If a provision is or becomes invalid, the rest stays in force.