Branding & social media
Valentina Palacios
Finds what makes your brand feel human and turns it into stories people recognize themselves in and want to share.
- 8+ years in brand and social
- Psychologist and journalist
- Spanish, English and German
Background
Valentina is a psychologist and a journalist, and she brings both to branding. Her work starts with why people choose, not with what a brand wants to say about itself.
Over eight years she has led brand and social media for companies in ecommerce, health, legal services and real estate. That has meant running remote creative teams, writing the voice a brand speaks in and turning content into customers.
In 2026 she co-founded Elevalo, where she heads branding and social media. She works and writes in Spanish and English, which is why the Colombian and United States campaigns read as if they were written locally. They were.
Trajectory
- 2026 to now Elevalo Marketing Co-founder, head of branding and social media
- 2022 to 2025 Participy Director of communications, head of social media · London, remote
- 2020 to 2024 Apapacho Mio Head of marketing · Bogotá
- 2020 to 2022 Distrito Arcu Social media manager · Bogotá
- 2017 to 2020 Independent Writer and storytelling specialist · Latin America, United States and Europe
Education
- Psychology, Universidad Sergio Arboleda
- Social communication and journalism, Universidad Sergio Arboleda
Languages
- Spanish
- English
- German
Expertise
- Brand strategy
- Social media marketing
- Consumer psychology
- Storytelling
Talk it through with Valentina
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Actionable audit
SEO, paid media and funnel analysis
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Custom growth plan
A strategy built for your targets
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Transparent pricing
Our fee vs. your projected ROI